Audience-based Navigation
Modernized Brand Expression
Program Discovery Pathways
Program Discovery Pathways
Modernized Brand Expression
Program Discovery Pathways
Modernized Brand Expression
Modernized Brand Expression
Modernized Brand Expression
Scalable Design System
Modernized Brand Expression
Modernized Brand Expression
Information Architecture
Simplifying the site architecture was a central focus of the redesign.
The new structure organizes content into clear categories that reflect how organizations explore leadership development solutions.
Key design decisions:
Organize around outcomes rather than internal program structures.
Design System
A modular design system was created to ensure consistency, scalability, and clarity across the platform.
The system includes foundational elements such as typography, color, layout grids, and reusable interface components.
Typography
A modern humanist sans-serif typeface provides clarity and approachability while reinforcing Blanchard’s professional authority.
Editorial typography creates a clear hierarchy between:
- headlines
- supporting content
- program descriptions
Color
The visual palette is anchored in Blanchard’s signature blue, supported by neutral tones that provide contrast and readability.
Accent colors highlight calls-to-action and key program elements.
Components
Reusable interface components include:
- program cards
- solution modules
- resource blocks
- call-to-action banners
- navigation patterns
Design goal:
Create a flexible modular system and framework for building future pages.
Homepage Design
The homepage was designed to quickly communicate Blanchard’s leadership philosophy while guiding visitors toward relevant solutions.
Hero Section
The opening section introduces Blanchard’s leadership methodology and establishes credibility through clear messaging and visual storytelling.
Solutions
The solutions section highlights core leadership development areas, helping visitors quickly understand the breadth of offerings.
Learning Journeys
Structured learning pathways illustrate how leadership skills develop over time through a combination of programs and experiences.
Programs
Signature programs such as SLII are featured with clear descriptions and entry points
Insights and Research
Blanchard’s thought leadership is presented through articles, research, and leadership insights.
This reinforces the organization’s authority in leadership development.
Call to Action | Talk to a Leadership Expert
Visual emphasis:
- Large editorial imagery
- Modular content blocks
- Strong calls to action
Results / Impact
The redesigned digital experience creates a clearer and more engaging platform for exploring leadership development solutions.
Key improvements include:
• Simplified navigation and program discovery
• Clearer communication of leadership methodologies
• A scalable digital framework for future content and programs
• Strengthened digital brand presence
Most importantly, the platform helps organizations more easily understand how Blanchard’s leadership programs support the development of effective leaders.
For portfolios, hiring managers want to see business awareness, not just visuals.
Reflection
Designing digital platforms for complex service organizations requires balancing strategic clarity with engaging storytelling.
By organizing the Blanchard experience around user needs and leadership outcomes, the platform transforms a complex portfolio of programs into an intuitive and accessible digital journey.