Welcome,
Over the past 20+ years, I’ve learned that great creative work isn’t just about beautiful design—it’s about creating the conditions that allow people, ideas, and brands to thrive.
As a Creative Director and human-centered creative leader, I help organizations translate strategy into compelling visual experiences and build the systems, processes, and teams that enable exceptional creative work. Whether leading an enterprise rebrand, developing scalable brand systems, launching integrated marketing campaigns, or improving creative operations, I’m passionate about helping organizations communicate with clarity, consistency, and purpose.
Throughout my career, I’ve partnered with executive leadership, marketing, product, sales, and cross-functional teams to translate complex ideas into engaging visual storytelling across digital, print, experiential, and presentation channels. I enjoy working at the intersection of creativity and operations—where thoughtful design meets strategic execution.
People build brands. Processes empower people. Great creative leaders invest in both.
At Blanchard, I led the company’s enterprise rebrand, modernizing a globally recognized leadership development brand and creating scalable design systems that supported marketing, sales enablement, global partners, and internal teams. Beyond the creative work, I focused on strengthening workflows, improving collaboration, mentoring designers, and building creative services processes that increased efficiency and empowered teams to deliver their best work.
One of the questions I’ve been asked in my recent job search is whether I’m more passionate about design or operations.
My answer is always the same. I don’t see them as separate disciplines.
The strongest brands are built when creative and operational excellence work together. Great design captures attention. Great systems create lasting impact.
Today, I’m seeking opportunities to combine strategic thinking, creative leadership, brand development, visual storytelling, and creative operations to help organizations grow, innovate, and build meaningful connections with the people they serve.
Creative Work
Recommendations
Let’s Create Together!
Piña Design
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